It's important for marketing goals to be realistic, measurable and time-based. For each goal, provide a means of measurement and time-frame to completion of no more than 1 year. List as many goals as you've established.
These should be high-level, results-focused goals. Goals of specific marketing tactics (like increasing the number of facebook fans) will be established later and on a campaign by campaign basis.
Haven't established goals yet? That's ok. These fields are not required and your consultant can help you determine your goals.